Hidden Perspectives

Bringing the Bible Out of the Closet

Hidden Perspectives at Off the Shelf Literary Festival

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If you’re interested in the ways religion and gender are represented in advertising  then come and see Dr Katie Edwards talk about her book, Admen and Eve: The Bible in Contemporary Advertising, at The Showroom on 28 October at 7.00pm. Tickets are £7.50/£5.50 (concessions).

‘This remarkable book, the first of its kind, is an analysis of a phenomenon – the use of the Bible and the figure of Eve in advertising.  Katie Edwards explores how the use of Eve by brands such as Christian Dior, DKNY, Cacharel, Ford Streetka and Agent Provocateur, Admen and Eve shows how she has become the ultimate postfeminist icon of female sexual and consumer power.  Eve in advertising is a revealing example of how the Bible functions today.  But Admen and Eve is not a value-free and apolitical analysis; it is an incitement to the exposure and subversion of today’s dominant cultural attitudes to gender roles’

Katie Edwards is a lecturer in the Bible and Contemporary Culture and Society in the Department of Biblical Studies at the University of Sheffield.  She researches the impact and influence of the Bible on the modern world and in popular culture, and leads the Hidden Perspectives Project. Her next book is The Messiah Wears Prada.

In collaboration with the University of Sheffield Public Engagement with Research Team

In collaboration with Showroom Cinema

Tickets are available here


Author: Hidden Perspectives

A research project within the Sheffield Institute for Interdisciplinary Biblical Studies (SIIBS) at The University of Sheffield.

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