Hidden Perspectives

Bringing the Bible Out of the Closet

Proud Whopper

1 Comment

ProudWhopper“To show its support for LGBT rights, Burger King filmed a commercial at one of its restaurants in San Francisco that was on the city’s Pride Parade route. The fast food chain documented consumers’ reactions as they ate their Proud Whoppers, many wondering out loud what made the brightly-packaged burger different from a regular Whopper.  The sandwich’s wrapping, however, unveils the message “We are all the same inside.””

Follow this link to the LGBT news feed webpage to see the Proud Whopper video created during San Francisco Pride.


Author: Hidden Perspectives

A research project within the Sheffield Institute for Interdisciplinary Biblical Studies (SIIBS) at The University of Sheffield.

One thought on “Proud Whopper

  1. How about some critique? We might start our analysis with three observations: First, there is a dead animal inside, with the message that we are all the same — full of death and exploitation. Second, a hamburger strikes me as a patriarchal construct — meat surrounded by two (implicitly inferior) buns. Third, the commodification of LGBT rights is also problematic, given that its attempt to be culturally subversive it is still economically complicit.

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