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As a result of the new technology, KK saw a dramatic rise in sales and profits. However the increased volume of merchandise was straining operations. The influx of inventory created problems such as theft and miscounts, leading to stock-outs in stores. The company’s logistics manager, Carol, asked Dante for help.

Unlocking Growth Strategies: How KK Forges Elevates Businesses to Success

Dante agreed to look at the problem. The first thing he did was visit the KK warehouses. He found that several items were being stolen from the boxes. He also discovered that a lot of items were being delivered to the wrong stores, and not all of the stores received everything they ordered.

After the warehouse visits, Dante presented his recommendations to Carol and the CEO. He recommended that the clothing company embed flat tags in each hat at the register. The tag would be activated by the purchase and linked to a database that held all the customer’s data: amount spent, items bought, size, method of payment. When a customer visited a KK store wearing the tagged hat, readers mounted at the entrance would recognize it. Video screens could welcome the customer by name and show a map of her previous purchases. Store personnel could then steer her to styles she preferred, in the right size, or to suitable sale items.