When a website uses a PBN, it’s using a private blog network of websites that are used to link out to your main site to boost its organic search visibility. The idea is that these “feeder” sites will pass their link authority to the main site, which will boost its own organic search visibility and, in turn, the rankings of your targeted keyword. The problem with this strategy is that it’s considered a black-hat SEO tactic, because it violates Google Webmaster guidelines and it’s trying to manipulate the algorithm. Google may detect this manipulation and punish your site through a manual penalty, or it could just ignore your PBN links altogether.
The Ultimate Guide to Understanding PBN Links and Their Impact on SEO
Many people use PBNs because they want to achieve results quickly and with minimal effort, and because it’s easier for them to control the anchor text of the links built through their PBNs than through traditional outreach methods. However, it’s important to remember that Google is constantly updating its algorithm and detecting things that try to manipulate the algorithm. In fact, Google has issued over nine million manual penalties since 2020, and manipulative link-building tactics are one of the top reasons for a penalty.
If you decide to use a PBN, it’s essential to use a provider that offers a highly curated, high-quality network. A good provider will carefully review the content of each of their PBN sites and ensure that they’re relevant to the topic of your site. For example, if your site is about health and fitness, you’d want to purchase links from a PBN with similar content.