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The live broadcast of sports events involves one or more sports commentators describing the action in real-time. This is a very challenging and important job that requires a deep understanding of the sport, excellent language skills, and an engaging personality to engage the audience. Sports broadcasters also frequently travel to different venues in order to provide on-site coverage and analysis.
A key challenge facing broadcasters today is the ability to appeal to younger audiences on digital platforms. The current generation of fans has grown up interacting with sports on YouTube, Facebook, Snapchat, and Twitter—and many prefer to get their highlights from these digital channels.
Bally Sports, the country’s largest regional sports network (RSN), needed to find a way to deliver its live sporting event content in a cost-effective and compelling manner. It turned to Harmonic for help, and the result was a cloud-based solution that combines channel variant innovation with server-side ad insertion. Using Harmonic’s VOS360 Media SaaS, the company created a video pipeline from live source ingest through channel packaging, and then to streaming for local distribution to subscribers.