Quick Answer: How Do I Write A Sponsorship Package?

Which is the first step in a sponsorship presentation?

The first step in preparing a sponsor presentation is to find companies who are courting the same audience so you can present demographic information to prove that sponsoring you will help sponsors reach their target audience..

Can I get sponsored by Nike?

We proactively seek athletes to wear the Swoosh and represent the Nike brand. While we appreciate your love of sport and interest in Nike, we don’t accept unsolicited sponsorship requests.

What are two forms of sponsorship investments?

9) Cause sponsorships in sports take two forms: 1) sports properties supporting a cause and 2) sports properties that are the beneficiary of a corporate partner’s cause sponsorship. 10) Companies can connect with fans’ affinity for sports by linking their brands to a sports property through sponsorship.

What kind of information should you look for when researching potential sponsors?

What information should you seek to find about potential sponsors during the research step? The company’s customer base, the company’s sponsorship history, what sports/events the company’s competitors sponsor, and pay close attention to the company’s financial status.

What are sponsors looking for in return?

5 Reasons Brands Want to Sponsor Your EventGet brand awareness. Brands will often sponsor your event so they can get in front of their target customer. … Increase sales of a product. For some sponsors, brand awareness isn’t enough. … Reposition their brand. … Block competition. … Social responsibility.

What should be included in a sponsorship proposal?

Write a preliminary proposal to your potential sponsors and be sure to include these five important points.Demographics. … Traffic. … Sponsorship Exposure. … Location of Sponsorship Material. … Cost and Benefits. … Testimonials From Past Sponsors. … Sample Activations. … If you liked this blog post, check out:

What is a sponsorship kit?

A sponsorship package is an agreement that implies the support of an event or an activity by an external brand. It’s pretty common to think of a sponsorship package as a contract established between an event organiser and a sponsor.

How do you ask someone to sponsor you?

Have a great sponsor proposal.Start with a story. It could be your story, or the story of someone whose life you changed. … Describe what you do. This is your mission statement. … Benefits. … Describe your demographics.Create an advisory board. … Ask for the money. … Promise deliverables. … Don’t sell yourself short.More items…•

How do I find a sponsor?

Look for companies that sponsor other events or activities similar to yours. Use the research that other organizations have done before you to help give you an edge. If you are looking for a special event sponsorship for a walk or running event, look at other runs in your area and look at who the sponsors were.

Why should someone sponsor me?

When done correctly, sponsorship is great for business. It provides laser targeted marketing and promotional opportunities that other channels simply can’t match. Traditional marketing and advertising relies on interrupting people to get their attention.

What are sponsors looking for?

If you’re looking to stretch your marketing budget, here are 10 reasons to sponsor an event.Brand Visibility. … Targeted Marketing. … Consumer Perception. … Efficient Lead Generation. … Sales Goals. … Community Goodwill. … Content Strategy. … Audience Insights.More items…•

How many followers do you need for sponsorship?

The industry standard is $10 for 1,000 followers, but it could also vary depending on how many likes you get per post. Additionally, as you grow, you’ll be able to charge more. While you’ll want to have a minimum set, you can negotiate to encourage brands to pay more.

What is sponsorship clutter?

Clutter. Clutter is the result of too many brands within the same property. Clutter has a negative impact on consumer recall because the brand is lost in a sea of other stimuli. Sponsorship professionals often refer to it as a “Christmas tree” or a “pizza”.