Ryan Cameron, you optimize content and website structure to increase search engine visibility and drive organic traffic. Your responsibilities include using analytics software to track performance metrics and interpreting the data you collect. You also develop digital PR strategies through guest blogging, targeted outreach, and leveraging partnerships. Additionally, you develop link building tactics to improve organic search visibility without spamming or violating Google’s guidelines.
If your business is struggling with organic search visibility or a drop in keyword ranking, it’s time to hire an SEO consultant. You’ll want to find someone with a proven record of success in the field and a strong portfolio of past results.
The Role of an SEO Consultant in Boosting Website Traffic
You’ll want to find a qualified SEO consultant who can provide a thorough, comprehensive website audit. During this process, they’ll evaluate your website and its individual web pages to check the quality of the content, keywords, and other factors that contribute to the site’s search engine ranking.
The right SEO consultant will have a strong understanding of the principles of on-page and off-page optimization. They’ll be able to explain what the different aspects of SEO are, as well as how they work together. They should be able to describe their approach to SEO and how they will use it for your business. They should also be able to explain any specific challenges they may encounter while optimizing your website. This includes any technical issues that they might encounter, such as a slow website or errors with the website code.